Type@Cooper Display Type, Summer 2020
Ginga
by Vini Vieira
Ginga is a casual display type full of rhythm and passion. It was born inspired by typographic styles found in the streets Brazil: produced by hand and commonly used on signs. The main focus was to reinterpret some of their unique characteristics in order to create a modern and approachable typeface. This should not be a literal revival, but something new inspired by a vernacular art form.
Ginga started as a high contrast type inspired by some specific signs created with markers and slowly evolved to incorporate characteristics of other references that brought more movement to the letters.
Vini Vieira
Brazilian Lettering Artist and Creative Director living in London. Currently working at Bulletproof London.
